| Management number | 232335592 | Release Date | 2026/06/21 | List Price | $7.41 | Model Number | 232335592 | ||
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Reliance Company started in 1903 as Reliance Picture Frame Company. Three brothers, Jim, Aaron, and Mickey Scheyer began manufacturing picture frames in Manhattan. Reliance introduced their "Butterfly Wing Effect" pictures in the 1920s and 1930s. The artwork is a type of reverse painting on glass that uses a foil effect to mimic the iridescent look of real butterfly wings. In 1937 they moved the company to Dover, New Jersey. By the 1940's there were three divisions: Reliance Company, Reliance Print Company & Reliance Picture Frame Co., (RPFco). In 1963, Helen Scheyer Harris, Aaron's daughter, opened "Helrick’s" a frames retail store in Dover. Reliance was not moved to Chicago until 1990, and only the business division, Reliance Co, was moved and sold, but frames were still being made and sold in New Jersey. We believe Helrick’s is still in business, now run by the Kane family.
*The real Butterfly Wing pictures were a decorative art form popular in the 1930's, imported from Brazil. This was done on decorative trays and wall hangings using real butterfly wings on reverse-painted glass landscapes, used to create iridescent, pearly effects and intricate details.
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